Mystery Shopping in the Casino and Gaming Industry
Taking mystery shopping assignments in the casino and gaming industry is a sure bet way to have fun, earn a little extra money, and help companies maximize the customer experience for all guests. Similar to secret shopping in retail store locations, an assignment in casino mystery shopping requires driving to various properties, using and evaluating the various services undercover and providing candid feedback through required forms and online surveys. Taking on evaluations in the casino and gaming industry are only realistic for those folks who reside in states that allow gambling (especially Nevada), as long-distance transportation is not typically be reimbursed.
However, for your time, most administrators of mystery shop assignments will pay some sort of compensation or with in-kind services like free casino chips, complementary meals, or other products. The perks of casino mystery shopping will vary on the type of job assigned and the company you are working for. To ensure that you are paid and invited for future jobs, each project much be completed in a completely professional manner with a high-level of attention to detail. Remember, casino mystery shopping is not about getting wild, playing card games or getting free drinks, it is about gathering valuable data on the “guest experience” that can be used by management to make improvements as needed.
Both large casino properties and smaller gaming establishments are looking for honest and truthful critiques of their many products and services. This is where you step in as the undercover eyes, ears and taste buds of the corporate office, analyzing every last detail to make sure it meets quality standards. Before going on an assignment, review and familiarize yourself with the requirements and paid survey questions listed out for your visit. You don’t want to “out” yourself by standing around in the lobby with a pencil behind your ear, a clipboard under your arm and a stopwatch around your neck.
Typically, you will gather data on objective questions like how long you stood in line to cash out your chips and also answer opinion-type questions such as what you thought of the interior decorating. Some other common areas of interest include the quality of the table games dealer, beverage server, cage cashier, restaurant and buffet, security, valet and more.
Casino mystery shoppers must live a local that permits gambling and gaming, be willing to work at odd hours in the day and night, must have keen observational skills, and be able to communicate well verbally and in written reports submitted through online surveys. Based on the quality of your work, you will develop a relationship of trust and dependability with a particular mystery shop business or survey sites that will hopefully score you more and more work in the future.